Most corporate logo designer tend to follow the vision of their clients more than their own. Others rely on their styling ability to meet the needs of their clients. Nonetheless, graphic designers should be ready once their client asks for a new company logo. Creating a company logo generally requires huge responsibility. How can you handle it? These things should be considered.
Conduct a Background Check On Your Client
The past inhibits the future. Therefore, it is fairly necessary to check the history of your clients so as to distinguishing their favored logo design. Logo designers should have some fixes here and there will improve the overall structure of the logo. Researching about your client will give a thorough idea as to what will actually meet the needs of your client.
Utilize Traditional Letterforms
It’s given that graphic designers are creative and loves to make new things. But unfortunately, company logo isn’t the right thing to experiment. Though originality still needs to be held, but the font to be used for the company logo should be easily understood just in one glance.
Don’t Use Stock Fonts
Stock fonts are usually being used by graphic designers and local online marketing. There are a lot of it which can be found in image editor, Photoshop. But the things is, you can’t always use stock fonts especially if your client request for fonts such as Helvetica or Arial.
Amend Your Choice
Now, you’ve settled for the perfect font to be used. But you shouldn’t get too settled with that, you still need to add something of your own, something that will make your logo stand out.
Considering all the competition online, creating the right font for your client should be with utmost perfection. Through those techniques and professional website designer, you can be sure that the company logo will be remembered even after visitors have left your site.
Five useful logo design tips
1. Learn what a logo is and what it represents
Before you design one, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark – it reflects a business’s commercial brand through the use of shape, fonts, colour, and / or images.
2. Know the rules and principles of logo design
Now that you know what a logo is supposed to do, and what it should represent, you now must learn what makes a great logo aka; the basic rules and principles.
3. Learn off other’s successes and mistakes
Now you know what the rules are, you can distinguish the difference between a good and a bad logo. Knowing which logos have succeeded, and why, gives an insight into what makes a good logo.
4. Establish your own logo design process
Now that we know what a logo is, what the principles and rules of logo design are and what makes a successful logo, we’re now prepared to begin the design process. This is the hardest part of these 5 tips, and is a whole topic in itself. Each person’s process is different and experience is usually the key factor when creating your own logo design process.
5. Learn the software and complete the logo
After you have got your design process sorted out, it is usually a good time to begin mastering your software (here’s a selection of Adobe Illustrator tutorials for reference). But before I get to that, I want to point out that Step 4 and Step 5 overlap, as it’s a catch 22 situation – you can’t design a logo by just hopping straight onto the computer, nor can you complete a logo design without knowing your software (theAdobe Creative Suite is a popular choice with professional designers).
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