Understanding The Importance of Color To Your Website

Believe it or not, colors influence the overall appearance of your site as with the web design Dubai. Visitors also built their first impression towards your site through colors, so picking the right color to influence the mood of your audience is very important especially if you want success for your site. For eCommerce sites, color is considered as one of the factors that influences that purchasing decision of users.


Things To Take Into Consideration When Creating A Color Palette

To different companies, there are certain colors that represents the overall website design Dubai and performance of your site. For example, in the corporate logo, web designers see to it that the colors being used will coincide with the kind of service rendered by the company. Colors represent different meanings.

  • Yellow signifies happiness.
  • Blue signifies trust.
  • Green signifies health.
  • Black signifies mystery and elegance.
  • Red signifies love and power.
  • Orange signifies warning.
  • White signifies peace and simplicity.

Text colors

As you have noticed, text seems to be harder to read when in a monitor than on a piece of paper. Thus, proper choice of background colors is of supreme importance. Readability is very important in a website. You should take into consideration the combination of colors, contrast to make your web design Dubai readable to your users.

Colors That Are Browser Safe

Pantone colors is considered the most common problem for web designers attempting to reproduce colors accurately in every browser. The solution to this problem is to go for browser-safe colors which are 256 or 216 colors, these can be incorporated to your website design Dubai.

Cool Colors

These colors are relaxing to the eye and incorporating it to your site will be very comforting.

  • Blue
  • Gray
  • Green
  • Silver
  • White
  • Turquoise

Warm Colors

Warm colors induce excitement towards your audience.

  • Red
  • Black
  • Yellow
  • Brown
  • Pink
  • Gold
  • Orange

Neutral colors

Neutral colors create explicit backgrounds.

  • Black
  • Beige
  • White
  • Brown
  • Gray
  • Ivory

The above mentioned importance of color goes to show how important it is to achieve powerful web design Dubai.

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Choosing the Right Colors for Your Web Site

Importance of Color Selection in Website Design

Choosing an appropriate color combination in the website design process is considered one of the most important (yet often overlooked) elements in creating a successful website. Psychologists have revealed that people are susceptible on a subconcious level to color impressions and that over 60% of acceptance or rejection of a website is tied to this very fact. Choice of color has the ability to generate a positive impact to the visitor and as a result, make the visitor stay longer.  We all know – the longer the visitor stays the more the chance of enticing him/her to take action on the end website goal. Here is a list of things that I consider important in determining the colors that can influence your visitors in a positive way.

Color should relative to products being highlighted

As stated earlier, it is important to relate your product / service to a color relevant to your industry.

  • Redis attractive and powerful and would go well for websites that are focused on products meant for children and also for inducing a visitor to take action with a “Book now”,  and/or “Reserve now”.  Red invokes emotion.
  • Orangeis used in websites that promote food products. It is known to promote positive thinking and increase creativity. The color also appeals to the younger generation.  Many technical companies use Orange.
  • Yellowsignifies cheerfulness and creativity. It appeals to children and is used in sites that promote leisure products. Yellow, however,  can tend to strain the eyes and should be used as an accent color in most cases.
  • Greenis pleasing to the human eye and is apt for tourism sites and sites that relate to nature. Green symbolizes prosperity and wealth.  Green also invokes trust and is one of the most trendy / corporate colors.
  • Blueis a conservative color with incredibly high trust value and is known to relax the nervous system. It is suitable for sites offering high- tech products and also for diet products. Many people mistakenly use blue for text color.  This should be avoided as it is not a standard color for the human eye to read with.
  • Blackis useful for sites that relate to photography and art.
  • Purpleis used in religious sites and vacation sites.

Full article here : http://snip.ly/ti9nn


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