Things To Consider and Avoid When Adding Background Videos

As they say, it is more enticing to see a website bounded with videos and gif’s than boring plain text websites, according to web design Dubai. More visitors get to enjoy and understand the concept of your particular website once videos and animated images are incorporated in it. But when having videos in your site, you also need to secure its loading time. Users won’t like it if they wait too long for that video to load.


Like any other things in your site and mobile app development Dubai, you should first try to assess some reasons why adding a video content takes more advantage than disadvantage.

  • First reason to consider is the fact that internet is becoming faster than ever. With fast internet connection, it is much easier to watch high quality videos.
  • Second, HTML5 video tag is becoming more popular and well supported, especially by app developers Dubai.
  • Lastly, there are a bunch of video encoding formats that includes Webm, allowing user to compressed videos into a smaller size while maintaining its quality. Reasons to integrate videos to your site are getting numerous as time goes on, so it is expected that in the near future, users will mostly see background videos placed in most websites.

If there are several advantages of background videos to your site, there are also disadvantages that you should avoid, according to web design services in Dubai.

  • Pick a bitrate that will compliment to your user’s internet speed. The advisable bitrate should be 720p since it will definitely suit other user’s internet speed. You can expect all your users to have fast internet connection, so basically, you will need to balance it properly.
  • Text contrast in the video should be properly assessed.
  • Avoid using unstable video. This will only distract visitors from the actual website content.
  • Have at least 30-40 seconds video. Never go beyond that.

Videos can make or break your site. But disadvantages can be avoided as long as you go according to the tips mentioned above. Marketing companies in Dubai plays a very good example to that.

 5 Tips for Your Homepage Background Video

It started as just a simple block of color behind your logo, next came graphic designs, then a full on picture and now…video! As internet speeds have increased so have the complexity of homepages. Now they contain more involved UI, engineered prompts based on the movement of your mouse, and most importantly (at least we think so) background videos.

Adding these moving textures to your homepage can be fresh, funny, inspiring and keep you at the forefront of trends. You’re seeing it more and more with both consumer facing and B2B sites, that extra motion to add some pizazz on a user’s first visit.

Outside of the aesthetic advantage, they’re also a great way to reinforce your brand and keep the viewer engaged. It’s been shown that videos on homepages can increase signups by 3x when done correctly.

More companies have enacted some type of background video but for those who haven’t, don’t worry it’s not too late! As you create your own homepage video, background video, texture video, whatever you want to call it, here are some tips and examples to keep in mind for a successful homepage.


As with a lot of things, simplicity is paramount. You want to add a mood, not distract people from seeing your message with a ton of busy motion.


Let your video be a chance to show people what your brand stands for.


This isn’t a feature length film. It’s not even a short film. The point of the video is to get a mood across as people explore the information on your site. So make the video something that repeats easily and can be looped.


When you are cycling through shots it can be easy for some icons or text to get lost across these different backdrops. Keep overlay text/buttons obvious, high contrast so they don’t disappear in the video. If no one can find the buttons to push to learn more, again, you just lost a customer.


The motion on your screen doesn’t have to be a straightforward start and play through. There has been a rise in interactive video in the past few months and we even posted one to this blog last summer, so it’s no surprise background videos are getting in on the action.


There are always new ways to incorporate your background video into your homepage and we’re excited to see how creative people get in the next couple of years. They are also generally inexpensive to put together, so you will find that companies opt to change there’s a few times a year.

Just keep in mind that although it’s fun to experiment with techniques for what these texture videos can do, you don’t want to lose sight of what’s most important – getting results.

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