Creating a Better Understanding With Link-Building

Let’s face this fact: Most link-building guides available online are undeniably terrifying and not for the weak of heart. Broken link-building, content marketing, ego bait, email outreach and so forth are not exactly the things we need to take note when you’re managing your own business or your clients’. These things don’t come in handy on a daily basis same as with the web design Dubai, instead, link-building is considered as the most suitable tactic.

Do you want your content or your site to get featured on high ranking site? Or simply want to show off your content? Link-building is the answer to your problem, same thing goes to mobile app development Dubai. This post will give you a deeper understanding of link-building which you can use this year.

Brief Description of Link Building

Despite all the speculation that link-building is already dead (or soon will be) is totally a hoax. Imagine the online world without link-building, it will totally be full of bad reviews, no brand mentions, and all important things that matter towards app developers Dubai.

Link-building is actually about marketing your products and services to your audience. To sum it up, link-building is your definite online marketing strategy. Link-building takes a lot of time and effort but it’s product is undoubtedly satisfying.


Importance of These Links

Last 2012, Google shock the online world with their presentation of Penguin update that mainly targets spam websites and links. This 2016, another Penguin update will roll out and will again create a huge impact to everyone’s site traffic including web design services in Dubai.

Anyhow, no matter what the changes in Google algorithm is, link building will still be the best marketing strategy. Your links is your actual workhorse and it should be used properly to its utmost ability.

To Sum It Up…

Latest news about link-building are all over the web. Link building strategies and logo design Dubai are easy to learn yet not everyone utilize it to its full potential. Nonetheless, despite all the changes in Google algorithm or core updates, link building will still remain the best marketing strategy.

How to Build Links

To implement effective link building, it’s important to understand why link building is important and how it works.

Link Building : Why It’s Important

Link building is important because it is a major factor in how Google ranks Web pages. Google notes on their site that:

In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

Imagine that we own a site promoting wind turbine equipment that we sell. We’re competing with another wind turbine equipment manufacturer. One of the ranking factors Google will look at in determining how to rank our respective pages is link popularity.

link building strategy: one-way links

Link Building Strategies: How To Get Other Sites Linking to You

There are a number of link building strategies used to get external websites to link to yours:

  • Content Creation & Promotion – Create compelling content that people will want to reference and link to, and tell people about it.
  • Submissions – Submit your news to press releases, submit your site to directories, etc.
  • Reviews & Mentions – Put your product, service, or site in front of influential bloggers.
  • Links from Friends & Partners – Get people you know and people you work with to link to your site.

There are several other resources that will offer you more extensive and granular lists of ways to get links, but there are two main issues with all of these tips and tricks for developing inbound links to your website:

  1. They take a lot of time – Building out quality content and developing links from parties who may be interested takes a long time. It also requires certain resources: good copywriters, man hours to dedicate to the promotion of your goods or services, etc.
  2. They’re dependant on external forces – You’re reliant upon sites you don’t control. This means you’re unable to have a say in the quality of the linking page, the words they use to talk about your product, or the specific pages on your site they link to.

Best Ways to Build Links for Free

There’s a better (free) link building strategy to build links to the pages you’re attempting to improve search engine rankings for. In attempting to get a Web page to rank, there are a few key factors to consider:

  • Anchor Text – One of the most important things search engines take into account in ranking a page is the actual text a linking page uses to talk about your content. So if someone links to our Good Guys Wind Turbine Parts site with the text “wind turbine parts”, that will help us to rank highly for that keyword phrase, whereas if they had simply used text like “Good Guys LLC” to link to our site, we wouldn’t enjoy the same ranking advantage for the phrase “wind turbine parts”.
  • Quality of the Linking Page – Another factor taken into account is the quality of the page that is sending the link; search engines allow links from high-quality, trusted pages to count more in boosting rankings than questionable pages and sites.
  • Page the Link is Aimed At – Many times, when people talk about your site they’ll link to the home page. This makes it difficult for individual pages to achieve high rankings (because it’s so difficult for them to generate their own link equity).

These are all elements we can’t control in attempting to get other sites to link to us. We can, however, control all of these elements in linking to our own pages from our own content.

Full article here :



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